Seasonal & Weather
last_min_holiday_ideas.pdf | |
File Size: | 1521 kb |
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B2B
2012_b2b_techtrends_infographic.pdf | |
File Size: | 319 kb |
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2012_compete_techb2b_customer_study.pdf | |
File Size: | 9670 kb |
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Cross Media
a-cross-media-campaign-to-raise-samsung-awareness_case-studies.pdf | |
File Size: | 775 kb |
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cross-device_model_-_increase_sale.pdf | |
File Size: | 1062 kb |
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en-crosschannelemailsocial.pdf | |
File Size: | 952 kb |
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key-cross-channel-marketing.pdf | |
File Size: | 207 kb |
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strongsuccess-guide_-_13_cross-channel_marketing_strategies_for_2013.pdf | |
File Size: | 166 kb |
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radios_roi_in_marketing_mix_models.pdf | |
File Size: | 998 kb |
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cross-device_model_-_increase_sale.pdf | |
File Size: | 1062 kb |
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shift-to-constant-connectivity_articles.pdf | |
File Size: | 195 kb |
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the-new-multi-screen-world-study_research-studies.pdf | |
File Size: | 7384 kb |
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Brand Awareness
conductor-research-branding20_value_page_1.pdf | |
File Size: | 940 kb |
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constant-consideration-infographic_infographics.pdf | |
File Size: | 730 kb |
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creating-moments-that-matter-infographic_infographics.pdf | |
File Size: | 2361 kb |
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exposure_to_awareness_-_study.pdf | |
File Size: | 743 kb |
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zmot-investments-study_research-studies.pdf | |
File Size: | 1683 kb |
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next-marketing-create-brand-awareness.jpg | |
File Size: | 1328 kb |
File Type: | jpg |
Google Organic Search and PPC
Google’s Organic Search Changes Influence Paid Search Ads
http://www.mediapost.com/publications/article/174927/how-googles-organic-search-changes-could-influenc.html?edition=46988
Query Mining Importance
http://www.mediapost.com/publications/article/174576/how-advanced-sems-roll-search-query-mining.html?edition=46988
http://www.mediapost.com/publications/article/174927/how-googles-organic-search-changes-could-influenc.html?edition=46988
Query Mining Importance
http://www.mediapost.com/publications/article/174576/how-advanced-sems-roll-search-query-mining.html?edition=46988
TV, Online Video, YouTube and PPC
New Data Links TV & Video to Aid Cross-Platform Marketing
http://www.mediapost.com/publications/article/174878/new-data-links-tv-video-data-to-aid-cross-platfor.html?edition=46988
TV + Digital – Concurrent Media Usage Insights
http://www.mediapost.com/publications/article/177559/video-ads-score-with-large-player-environments.html
YouTube Fueling Product Placement Video Programs
http://www.mediapost.com/publications/article/176948/youtube-fueling-product-placement-video-programs.html?edition=48076
TV + Digital – Concurrent Media Usage Insights
http://www.mediapost.com/publications/article/177559/video-ads-score-with-large-player-environments.html
Increasingly, Viewers Want to Watch TV on Mobile Device
http://www.mediapost.com/publications/article/177709/study-increasingly-viewers-want-to-watch-tv-on-m.html?edition=48497
http://www.mediapost.com/publications/article/174878/new-data-links-tv-video-data-to-aid-cross-platfor.html?edition=46988
TV + Digital – Concurrent Media Usage Insights
http://www.mediapost.com/publications/article/177559/video-ads-score-with-large-player-environments.html
YouTube Fueling Product Placement Video Programs
http://www.mediapost.com/publications/article/176948/youtube-fueling-product-placement-video-programs.html?edition=48076
TV + Digital – Concurrent Media Usage Insights
http://www.mediapost.com/publications/article/177559/video-ads-score-with-large-player-environments.html
Increasingly, Viewers Want to Watch TV on Mobile Device
http://www.mediapost.com/publications/article/177709/study-increasingly-viewers-want-to-watch-tv-on-m.html?edition=48497
serving-up-online-video-ads_infographics.pdf | |
File Size: | 195 kb |
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lightesttvviewer_2012.pdf | |
File Size: | 4329 kb |
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2012-role-of-video-and-mobile-for-wireline-shoppers_research-studies.pdf | |
File Size: | 6095 kb |
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2012-role-of-video-and-mobile-for-wireline-shoppers_research-studies.pdf | |
File Size: | 6095 kb |
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youtube-tv-better-together-infographic_infographics.pdf | |
File Size: | 417 kb |
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using-youtube-to-boost-ad-effectiveness_research-studies.pdf | |
File Size: | 390 kb |
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video-ads-a-story-of-growth_research-studies.pdf | |
File Size: | 1548 kb |
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a-cross-media-campaign-to-raise-samsung-awareness_case-studies.pdf | |
File Size: | 775 kb |
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2012_t-mobile_incremental_reach_on_youtube_gdn.pdf | |
File Size: | 6246 kb |
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younger-viewers-say-hello-to-youtube-in-2012_infographics.pdf | |
File Size: | 118 kb |
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using-youtube-to-boost-ad-effectiveness_research-studies.pdf | |
File Size: | 390 kb |
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volvo-incremental-reach_research-studies.pdf | |
File Size: | 3419 kb |
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video-ads-a-story-of-growth_research-studies.pdf | |
File Size: | 1548 kb |
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uti_-_yt_trueview_incresed_cpl.pdf | |
File Size: | 304 kb |
File Type: |
Location Targeting
Location Targeting – AdWords Updates
http://searchengineland.com/adwords-gets-zip-code-targeting-location-insertion-other-tweaks-117624?utm_campaign=wall&utm_source=socialflow&utm_medium=facebookhttp://www.mediapost.com/publications/article/168232/jumptap-placeiq-team-to-boost-m-commerce.html
http://www.mobilecommercedaily.com/2011/08/30/drivers-of-mobile-geo-targeting
http://www.acquisio.com/marketing-101/understanding-location-based-advertising/
https://advertising.paypal.com/mobile/
http://searchengineland.com/adwords-gets-zip-code-targeting-location-insertion-other-tweaks-117624?utm_campaign=wall&utm_source=socialflow&utm_medium=facebookhttp://www.mediapost.com/publications/article/168232/jumptap-placeiq-team-to-boost-m-commerce.html
http://www.mobilecommercedaily.com/2011/08/30/drivers-of-mobile-geo-targeting
http://www.acquisio.com/marketing-101/understanding-location-based-advertising/
https://advertising.paypal.com/mobile/
mobile-local_search_and_display_ad_clicks_yield_different_responses.pdf | |
File Size: | 150 kb |
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where_people_get_information_about_restaurants.pdf | |
File Size: | 916 kb |
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local_submit_options_2012-06-14.pptx | |
File Size: | 2683 kb |
File Type: | pptx |
google_local_google_places.pptx | |
File Size: | 580 kb |
File Type: | pptx |
local_submit_options_2012-06-14.pptx | |
File Size: | 2683 kb |
File Type: | pptx |
Conversion Tracking & Lead Gen
conversion-centered-design-guide_-_ebook.pdf | |
File Size: | 12301 kb |
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the-definitive-guide-to-lead-generation.pdf | |
File Size: | 9045 kb |
File Type: |
Integrated Marketing Strategy
http://www.mediapost.com/publications/article/172320/whos-on-second-data-shows-half-of-mobile-device.html?edition=45641
http://www.mediapost.com/publications/article/172497/multitasking-tv-plus-mobile-video-test-campaign.html
Additional Articles: Integrated Marketing Strategy
http://www.business2community.com/strategy/marketers-still-not-integrating-their-marketing-strategy-058389
http://articles.businessinsider.com/2012-02-09/news/31040381_1_marketing-silos-consistency
http://www.mediapost.com/publications/article/172572/tv-can-drive-social-media-activity-accenture-find.html?edition=45755
http://www.mediapost.com/publications/article/172320/whos-on-second-data-shows-half-of-mobile-device.html?edition=45641http://www.mediapost.com/publications/article/172497/multitasking-tv-plus-mobile-video-test-campaign.html
http://www.business2community.com/strategy/marketers-still-not-integrating-their-marketing-strategy-058389
http://articles.businessinsider.com/2012-02-09/news/31040381_1_marketing-silos-consistency
http://www.mediapost.com/publications/article/172572/tv-can-drive-social-media-activity-accenture-find.html?edition=45755
http://www.mediapost.com/publications/article/172497/multitasking-tv-plus-mobile-video-test-campaign.html
Additional Articles: Integrated Marketing Strategy
http://www.business2community.com/strategy/marketers-still-not-integrating-their-marketing-strategy-058389
http://articles.businessinsider.com/2012-02-09/news/31040381_1_marketing-silos-consistency
http://www.mediapost.com/publications/article/172572/tv-can-drive-social-media-activity-accenture-find.html?edition=45755
http://www.mediapost.com/publications/article/172320/whos-on-second-data-shows-half-of-mobile-device.html?edition=45641http://www.mediapost.com/publications/article/172497/multitasking-tv-plus-mobile-video-test-campaign.html
http://www.business2community.com/strategy/marketers-still-not-integrating-their-marketing-strategy-058389
http://articles.businessinsider.com/2012-02-09/news/31040381_1_marketing-silos-consistency
http://www.mediapost.com/publications/article/172572/tv-can-drive-social-media-activity-accenture-find.html?edition=45755
ultimate_infographic_-_2012.pdf | |
File Size: | 3256 kb |
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best_practices_for_managing_integrated_marketing__ad_camps.pdf | |
File Size: | 1422 kb |
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influencing_offline_-_the_new_digital_frontier.pdf | |
File Size: | 156 kb |
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9_steps_to_an_integrated_marketing__advertising_campaign.pdf | |
File Size: | 5134 kb |
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best_practices_for_managing_integrated_marketing__ad_camps.pdf | |
File Size: | 1422 kb |
File Type: |
Landing Pages
Landing Pages for PPC
http://searchengineland.com/7-quick-wins-for-high-converting-ppc-landing-pages-99101
http://searchengineland.com/5-highly-effective-landing-page-tips-118316
http://searchengineland.com/7-quick-wins-for-high-converting-ppc-landing-pages-99101
http://searchengineland.com/5-highly-effective-landing-page-tips-118316
http://searchengineland.com/7-quick-wins-for-high-converting-ppc-landing-pages-99101
http://searchengineland.com/5-highly-effective-landing-page-tips-118316
http://searchengineland.com/7-quick-wins-for-high-converting-ppc-landing-pages-99101
http://searchengineland.com/5-highly-effective-landing-page-tips-118316
Mobile Location Targeting
http://www.mobilecommercedaily.com/2011/08/30/drivers-of-mobile-geo-targeting
http://www.mediapost.com/publications/article/176541/reimagining-the-best-use-for-mobile-search-displa.html?edition=47827
http://streetfightmag.com/2011/11/01/how-to-market-to-local-moms/
http://www.mobilecommercedaily.com/2012/06/08/urbanspoon-furthers-mobile-reservations-with-real-time-availability
Increasingly, Viewers Want to Watch TV on Mobile Device
http://www.mediapost.com/publications/article/177709/study-increasingly-viewers-want-to-watch-tv-on-m.html?edition=48497
Mobile - Improving CTR through Localized Ad Copy
http://www.mediapost.com/publications/article/171106/localized-creative-improves-click-through-rates-e.html
Mobile – PPC Growth
http://www.mediapost.com/publications/article/170935/mobile-growth-influenced-by-clicks-on-paid-search.html?edition=45090
Mobile/Tablets – Day Parting
http://www.mediapost.com/publications/article/171311/smartphones-rule-the-evening-ipads-own-the-night.html?edition=45129
Mobile/Tablets – Tailoring to Audience
http://www.mediapost.com/publications/article/171367/advertisers-tailor-mobile-approaches-for-smartpho.html?edition=45226
Tablets to Outpace Smartphone Traffic
http://www.mediapost.com/publications/article/174595/adobe-tablets-to-outpace-smartphone-traffic.html
How to Make Mobile Video to Complement the TV Experience
http://www.mediapost.com/publications/article/177707/how-to-make-mobile-video-to-complement-the-tv-expe.html?edition=48497
http://www.mediapost.com/publications/article/176541/reimagining-the-best-use-for-mobile-search-displa.html?edition=47827
http://streetfightmag.com/2011/11/01/how-to-market-to-local-moms/
http://www.mobilecommercedaily.com/2012/06/08/urbanspoon-furthers-mobile-reservations-with-real-time-availability
Increasingly, Viewers Want to Watch TV on Mobile Device
http://www.mediapost.com/publications/article/177709/study-increasingly-viewers-want-to-watch-tv-on-m.html?edition=48497
Mobile - Improving CTR through Localized Ad Copy
http://www.mediapost.com/publications/article/171106/localized-creative-improves-click-through-rates-e.html
Mobile – PPC Growth
http://www.mediapost.com/publications/article/170935/mobile-growth-influenced-by-clicks-on-paid-search.html?edition=45090
Mobile/Tablets – Day Parting
http://www.mediapost.com/publications/article/171311/smartphones-rule-the-evening-ipads-own-the-night.html?edition=45129
Mobile/Tablets – Tailoring to Audience
http://www.mediapost.com/publications/article/171367/advertisers-tailor-mobile-approaches-for-smartpho.html?edition=45226
Tablets to Outpace Smartphone Traffic
http://www.mediapost.com/publications/article/174595/adobe-tablets-to-outpace-smartphone-traffic.html
How to Make Mobile Video to Complement the TV Experience
http://www.mediapost.com/publications/article/177707/how-to-make-mobile-video-to-complement-the-tv-expe.html?edition=48497
linkedin_targetedstatusupdates_bestpractices.pdf | |
File Size: | 4033 kb |
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definitive-guide-to-social-marketing.pdf | |
File Size: | 3226 kb |
File Type: |
2012_wildfire_googleplus_2.pdf | |
File Size: | 2910 kb |
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2012_google-plus-your_business_and_you_1.pdf | |
File Size: | 4138 kb |
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15_facebook_best_practices_by_red_jeweled_media.pdf | |
File Size: | 460 kb |
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emarketer_digital_display_advertising_roundup.pdf | |
File Size: | 1738 kb |
File Type: |
google_local_google_places.pptx | |
File Size: | 580 kb |
File Type: | pptx |
guide_to_pinterest_marketing.pdf | |
File Size: | 1987 kb |
File Type: |
22409_mcm-executive-summary-report-site-search.pdf | |
File Size: | 808 kb |
File Type: |
searchforce_best_practices_facebook_advertising_may2012.pdf | |
File Size: | 866 kb |
File Type: |
image_optimization.pptx | |
File Size: | 1284 kb |
File Type: | pptx |
ion_contentmarketing_ideabook.pdf | |
File Size: | 1541 kb |
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22409_mcm-executive-summary-report-site-search.pdf | |
File Size: | 808 kb |
File Type: |
2012_halloween_trends.pdf | |
File Size: | 8700 kb |
File Type: |
last_min_holiday_ideas.pdf | |
File Size: | 1521 kb |
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2012_holiday_consumer_intentions.pdf | |
File Size: | 2990 kb |
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2013-black-friday-cyber-monday-google-shopping-report-2.pdf | |
File Size: | 785 kb |
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five-ways-retail-has-changed-and-how-businesses-can-adapt_articles.pdf | |
File Size: | 724 kb |
File Type: |
constant-consideration-infographic_infographics.pdf | |
File Size: | 730 kb |
File Type: |
creating-moments-that-matter-infographic_infographics.pdf | |
File Size: | 2361 kb |
File Type: |
going-places-with-doubletree_articles.pdf | |
File Size: | 490 kb |
File Type: |
Landing Page Optimization
50_landingpagebestpractices_ion.pdf | |
File Size: | 1448 kb |
File Type: |
Account Management
8_things_you_might_be_overlooking_in_your_adwords_account.pdf | |
File Size: | 2745 kb |
File Type: |
Quality Scores
ultimate-guide-to-quality-score.pdf | |
File Size: | 176 kb |
File Type: |
Bid Bud Management
controlling_ppc_cost_-_reduce_wasted_spend.pdf | |
File Size: | 3359 kb |
File Type: |
best_practices__creative_tips_for_ppc_budget_mgmt.pdf | |
File Size: | 2477 kb |
File Type: |
Competitive Analysis
the-marketers-guide-to-competitive-analysis-01.pdf | |
File Size: | 1557 kb |
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competition-spy-guide.pdf | |
File Size: | 960 kb |
File Type: |
Keyword Analysis
long-tail_keyword_guide.pdf | |
File Size: | 1182 kb |
File Type: |