Mobile
mobile_maturity_benchmarks_report_2014.pdf | |
File Size: | 3031 kb |
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eye_tracking_mobile_study_comparing_mobile_and_desktop.ppt | |
File Size: | 1664 kb |
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the_mobile_movement._understanding_smartphone_users.pdf | |
File Size: | 3363 kb |
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our_mobile_planet._understand_mobile_consumer.pdf | |
File Size: | 7271 kb |
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role_of_search_in_customers_mobile_experience.pdf | |
File Size: | 1578 kb |
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mobile-local_search_and_display_ad_clicks_yield_different_responses.pdf | |
File Size: | 150 kb |
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mobile_search_us2012_marin.pdf | |
File Size: | 1447 kb |
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full_value_of_mobile_-_cross-device_mobile_attributes.pdf | |
File Size: | 1062 kb |
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2012_from_calls_to_clicks.pdf | |
File Size: | 7400 kb |
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mobile-path-to-purchase-5-key-findings_research-studies.pdf | |
File Size: | 1168 kb |
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2014_mobile_marketing_guide.pdf | |
File Size: | 11 kb |
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mobile-path-to-purchase-5-key-findings_research-studies.pdf | |
File Size: | 1168 kb |
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double-impact-mobile-experiences_infographics.pdf | |
File Size: | 97 kb |
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mobile-in-store_infographics.pdf | |
File Size: | 2196 kb |
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Mothers
babycenter_21st_century_mom_2011_mobile_mom_handbook.pdf | |
File Size: | 1476 kb |
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2009_fourtruthsaboutmoms.pdf | |
File Size: | 1362 kb |
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the-media-habits-of-teens-and-young-adults_infographics.pdf | |
File Size: | 5450 kb |
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Automotive
Can Mobile Change the Face of Car Shopping?
Study biased by the focus group (all ppl who are in market to buy a car and own a smartphone/tablet) but still interesting stats in regards to path to purchase.
http://www.mediapost.com/publications/article/185196/can-mobile-change-the-face-of-car-shopping.html?edition=52426
Study biased by the focus group (all ppl who are in market to buy a car and own a smartphone/tablet) but still interesting stats in regards to path to purchase.
http://www.mediapost.com/publications/article/185196/can-mobile-change-the-face-of-car-shopping.html?edition=52426
zmot__google_think_auto_2011.ppt | |
File Size: | 6815 kb |
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2012_new_vehicle_cross_shopping_analysis_ti.pdf | |
File Size: | 1930 kb |
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2011_volvobettertogether.pdf | |
File Size: | 2896 kb |
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2011_us_hispanic_auto.pdf | |
File Size: | 517 kb |
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2011_google_shopper_sciences_zmot_auto.pdf | |
File Size: | 2424 kb |
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2011_gdnvsportals_standardautoshopper.pdf | |
File Size: | 417 kb |
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2011_completegoogleautoshopper.pdf | |
File Size: | 4431 kb |
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2010_theautomotiveconsumer.pdf | |
File Size: | 2231 kb |
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2009_thevalueofnonkpiautovisitors.ppt | |
File Size: | 1606 kb |
File Type: | ppt |
vertical_trends_auto_dealers_bfo.pptx | |
File Size: | 256 kb |
File Type: | pptx |
Eccomerce
Healthcare & Patient Recruitment
Random Research/White Papers
Interesting research on health/hospital searchers
Interesting research on health/hospital searchers
2009_healthconsumerstudy.pdf | |
File Size: | 901 kb |
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2012_digital_journey_to_recovery.pdf | |
File Size: | 3842 kb |
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2010_4truthsaboutboomersmedia.pdf | |
File Size: | 1981 kb |
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2010_theinsidelookattheboomerhealthcarecons.pdf | |
File Size: | 455 kb |
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2010_whatmakesdrmomclick.pdf | |
File Size: | 264 kb |
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2012_google_physician_study.pdf | |
File Size: | 7114 kb |
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2012_hospital_study_infographic.pdf | |
File Size: | 457 kb |
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2012_the_digital_journey_to_wellness.pdf | |
File Size: | 7227 kb |
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2012-hospital_searchers_digital_journey.pdf | |
File Size: | 457 kb |
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Rise in Mobile Users Searching Health Info
Interesting stuff. i.e. More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users & Women, those under age 50, the better-educated, and those with an annual household income over $75,000 are more likely to have downloaded a health app.
http://www.mediapost.com/publications/article/186898/rise-in-mobile-users-searching-health-info.html?edition=53331
Interesting stuff. i.e. More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users & Women, those under age 50, the better-educated, and those with an annual household income over $75,000 are more likely to have downloaded a health app.
http://www.mediapost.com/publications/article/186898/rise-in-mobile-users-searching-health-info.html?edition=53331
Retail
Holiday Buyers Make it Mobile
Mobile purchasing during the holiday season is predicted to skyrocket. Advertisers should jump on board.
http://www.emarketer.com/Article.aspx?R=1009429
Mobile purchasing during the holiday season is predicted to skyrocket. Advertisers should jump on board.
http://www.emarketer.com/Article.aspx?R=1009429
retail-search-holy-grail.pdf | |
File Size: | 3021 kb |
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retail-oprtunities-online.pdf | |
File Size: | 4681 kb |
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2010_thesmartshopper.pdf | |
File Size: | 354 kb |
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2010_cerealadeffectiveness.ppt | |
File Size: | 738 kb |
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emarketer_retail_roundup.pdf | |
File Size: | 1563 kb |
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2012_post_holiday_shopper_insights.pdf | |
File Size: | 3750 kb |
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2009_retailsearchology.pdf | |
File Size: | 855 kb |
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five-ways-retail-has-changed-and-how-businesses-can-adapt_articles.pdf | |
File Size: | 724 kb |
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ebook-the-retailers-ultimate-guide-to-connecting-with-customers-through-mobile-starstar1.pdf | |
File Size: | 854 kb |
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2009_pier1_onlinetostore.pdf | |
File Size: | 607 kb |
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2009_thelatencyofonlineconversionsindeptstores.pdf | |
File Size: | 167 kb |
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2010_offline_shoppers_online_researchers.pdf | |
File Size: | 2553 kb |
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2011_gortz_ropo_study.pdf | |
File Size: | 317 kb |
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2012_google_compete_apparel_shopper_study_mobile_video.pdf | |
File Size: | 1537 kb |
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influencing_offline_-_the_new_digital_frontier.pdf | |
File Size: | 156 kb |
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google_think_quarterly_insights.pdf | |
File Size: | 54401 kb |
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fr_panasonic_econometric_study_-_q4_2011_1.pdf | |
File Size: | 2456 kb |
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google_think_quarterly_insights.pdf | |
File Size: | 54401 kb |
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2012_post_holiday_shopper_insights.pdf | |
File Size: | 3750 kb |
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Restaurants
Random Research/White Papers
Bunch of interesting stuff about the restaurant industry online.
https://www.dropbox.com/sh/o9837xbwb29zsmn/DouE4oVuNk
Bunch of interesting stuff about the restaurant industry online.
https://www.dropbox.com/sh/o9837xbwb29zsmn/DouE4oVuNk
Education
the-media-habits-of-teens-and-young-adults_infographics.pdf | |
File Size: | 5450 kb |
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the-digital-college-experience-infographic_infographics.pdf | |
File Size: | 299 kb |
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2012_education_trends_through_eyes_learners.pdf | |
File Size: | 10321 kb |
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2012_brand_perceptions_in_higher_education_final.pdf | |
File Size: | 8752 kb |
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2009_eduresearch_conversion_search.pdf | |
File Size: | 900 kb |
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2011_engaging_the_edusearcher_1.pdf | |
File Size: | 1474 kb |
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search_fo_knowledge_-_how_students_use_digital_to_choose_schools.pdf | |
File Size: | 250 kb |
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search-for-knowledge_articles.pdf | |
File Size: | 250 kb |
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engaging-the-edusearcher_research-studies.pdf | |
File Size: | 1468 kb |
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ppc__seo_for_edu_checklist_-_hanapin_marketing.pdf | |
File Size: | 67 kb |
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consumer_education_trends.pdf | |
File Size: | 10321 kb |
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brand-perceptions-in-higher-education_research-studies.pdf | |
File Size: | 8751 kb |
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digital-marketing-higher-education-ebook.pdf | |
File Size: | 3562 kb |
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International
Travel & Hospitality
Research/Case Studies/White Papers
Everything you want to know about how users search for travel online!
https://www.dropbox.com/sh/yd2ghcxy6oipjgo/h3BhpS4lXh
Marketing Travel to Moms
Make it a memory, Social is not enough, Bring on the Grandparents, etc.
http://www.mediapost.com/publications/article/170107/mom-on-the-go-marketing-travel-to-moms.html
Travel Digs Deep Into Digital Advertising
Growth of travel advertising, predictions, what's next.
http://www.emarketer.com/Article.aspx?R=1009391&ecid=a6506033675d47f881651943c21c5ed4
Starwood Hotels & Resorts Increase ROI with Mobile Search Ad Extensions
How Starwood increased traffic and ROI.
http://www.thinkwithgoogle.com/insights/library/studies/starwood-increase-roi-mobile-ad-extensions/
Think Travel Remarketing One-Sheet
All about the new remarketing tag and how it's a no-brainer for travel advertisers.
http://www.thinkwithgoogle.com/insights/library/studies/think-travel-remarketing-one-sheet/
Everything you want to know about how users search for travel online!
https://www.dropbox.com/sh/yd2ghcxy6oipjgo/h3BhpS4lXh
Marketing Travel to Moms
Make it a memory, Social is not enough, Bring on the Grandparents, etc.
http://www.mediapost.com/publications/article/170107/mom-on-the-go-marketing-travel-to-moms.html
Travel Digs Deep Into Digital Advertising
Growth of travel advertising, predictions, what's next.
http://www.emarketer.com/Article.aspx?R=1009391&ecid=a6506033675d47f881651943c21c5ed4
Starwood Hotels & Resorts Increase ROI with Mobile Search Ad Extensions
How Starwood increased traffic and ROI.
http://www.thinkwithgoogle.com/insights/library/studies/starwood-increase-roi-mobile-ad-extensions/
Think Travel Remarketing One-Sheet
All about the new remarketing tag and how it's a no-brainer for travel advertisers.
http://www.thinkwithgoogle.com/insights/library/studies/think-travel-remarketing-one-sheet/
travel-upgraded-loyalty_infographics.pdf | |
File Size: | 389 kb |
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think-travel-video-one-sheet_research-studies.pdf | |
File Size: | 611 kb |
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think-travel-remarketing-one-sheet_research-studies.pdf | |
File Size: | 483 kb |
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think-travel-mobile-one-sheet_research-studies.pdf | |
File Size: | 549 kb |
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think-travel-mobile-one-sheet_research-studies.pdf | |
File Size: | 549 kb |
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think-travel-branding-one-sheet_research-studies.pdf | |
File Size: | 1686 kb |
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the-2012-traveler_research-studies.pdf | |
File Size: | 9323 kb |
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car-travelers-road-to-decision-2012_research-studies.pdf | |
File Size: | 615 kb |
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insights-of-mobile-2012-traveler_research-studies.pdf | |
File Size: | 633 kb |
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2013-traveler_research-studies.pdf | |
File Size: | 1043 kb |
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going-places-with-doubletree_articles.pdf | |
File Size: | 490 kb |
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2012-affluent-traveler_research-studies.pdf | |
File Size: | 749 kb |
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B2B Solutions
Restaurant Industry
where_people_get_information_about_restaurants.pdf | |
File Size: | 916 kb |
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restaurant_industry_trends_-_search_and_mobile.pdf | |
File Size: | 3117 kb |
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google_restaurants_collateral_12.8.10.pptx | |
File Size: | 12061 kb |
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fatz_cafe_-_industry_trends.pdf | |
File Size: | 887 kb |
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2010_whatmakesmomclickforrestaurants.ppt | |
File Size: | 870 kb |
File Type: | ppt |
2009_onlinedinerresearchers.ppt | |
File Size: | 849 kb |
File Type: | ppt |